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14 Feb 2012
In organisations that have many interconnected departments, it can be easy for a problem to get passed between divisions without ever being formally reported, especially if there are data quality issues.
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7 Feb 2012
Having a public and easily accessed database of consumers' most recent addresses can be a major help when undertaking a contact data quality project.
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1 Feb 2012
As a business undertakes a list cleansing project, it will soon realize that having every employee on board is key to making a positive change in contact data quality or other file management.
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31 Jan 2012
The way we collect, store and use data is constantly changing, but the need for it to be verified, accurate and free of redundancies remains the same.
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30 Jan 2012
IPA Bellweather released a report earlier this month that showed many businesses had increased their spending on promotional efforts in the fourth quarter of 2011, focusing on Internet advertising as well as direct marketing.
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