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Apr 2, 2012
Companies have worked to overcome economic challenges by using their resources more efficiently and reverting to lower-cost, higher-return tactics such as direct mail.
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Mar 21, 2012
Following up on its earlier proposal to increase its rates for postal service, Neopost recently shared some tips for how consumers and businesses can more easily adjust if Royal Mail is given the freedom to reset first class mail costs.
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Feb 29, 2012
Royal Mail recently announced that it would be increasing prices on some services, but that it would be working to keep the cost increases on direct mail at a minimum.
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Feb 29, 2012
Fans of direct mail have long hailed its effectiveness -- it has a high response rate and can lead to greater return on a marketing campaign investment.
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Feb 7, 2012
Having a public and easily accessed database of consumers' most recent addresses can be a major help when undertaking a contact data quality project.
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