http://www.satorisoftware.co.ukThe latest contact data quality news from Satori Software.Copyright 2012 SatoriSoftware.com. All rights reserved.In a business environment where every company is scrambling to convert and retain customers, prioritising contact data quality can actually improve client satisfaction and fend off competitors. http://www.satorisoftware.co.uk/learn/contact-quality-news/address-quality/customer-loyalty-can-be-enriched-with-high-quality-contact-data/800095806/800763618/Fri, 27 Apr 2012 16:53:24 -0700Address QualityTaking on a contact data quality project requires the enterprise's leadership to encourage the preservation of accuracy, and also necessitates the use of address validation software or a similar solution.http://www.satorisoftware.co.uk/learn/contact-quality-news/address-quality/data-quality-improvements-begin-with-understanding/800095806/800677086/Wed, 04 Jan 2012 17:19:10 -0700Address QualityMaking sure every contact entry is accurate is a key part of a business's customer relations strategy, but automating the process with an address validation solution can also help improve employee productivity.http://www.satorisoftware.co.uk/learn/contact-quality-news/address-quality/accurate-contact-data-improves-productivity-safety/800095806/800573135/Wed, 10 Aug 2011 16:14:44 -0700Address QualityA recent study found approximately one-third of consumers in the U.K. receive most of their marketing materials through direct mail.http://www.satorisoftware.co.uk/learn/contact-quality-news/address-quality/direct-mail-can-supplement-email-marketing-campaigns/800095806/800567539/Tue, 02 Aug 2011 16:42:12 -0700Address QualityA review of the UK's National Health Service records revealed a number of obvious clerical errors -- more than 20,000 men had been listed as receiving midwifery services, and a large group of under-20-year-olds apparently received geriatric services. http://www.satorisoftware.co.uk/learn/contact-quality-news/data-quality/bad-data-can-have-financial-consequences-for-companies/800095805/800763365/Fri, 27 Apr 2012 16:08:19 -0700Data QualityWhile we don't have the power to alter history, we can cleanse and manage data that was created in the past. http://www.satorisoftware.co.uk/learn/contact-quality-news/data-quality/learning-from-history-to-address-data-quality/800095805/800761438/Wed, 25 Apr 2012 17:49:59 -0700Data QualityA long-fought argument about data quality and list management centers on who is responsible for these undertakings. Is it the business division or IT?http://www.satorisoftware.co.uk/learn/contact-quality-news/data-quality/data-quality-sheds-it-tag/800095805/800759134/Mon, 23 Apr 2012 17:14:18 -0700Data QualityIn healthcare, getting the data right is key to maintaining patient safety - entering an incorrect number or vital statistic could be disastrous. http://www.satorisoftware.co.uk/learn/contact-quality-news/data-quality/nhs-male-mommies-show-importance-of-data-quality/800095805/800756029/Wed, 18 Apr 2012 17:04:42 -0700Data QualityA new survey from database marketing firm Transactis underscores the important role data quality and control plays in customer retention.http://www.satorisoftware.co.uk/learn/contact-quality-news/data-quality/study-data-quality-list-management-contribute-to-customer-loyalty/800095805/800749728/Tue, 10 Apr 2012 16:14:55 -0700Data QualityDirect marketing is a powerful strategy when done right, but some businesses and advertising professionals have started to question whether it needs an overhaul, Russell Parsons writes for MarketingWeek. http://www.satorisoftware.co.uk/learn/contact-quality-news/direct-marketing/giving-direct-mail-a-makeover/800095807/800738051/Mon, 26 Mar 2012 16:49:52 -0700Direct MarketingIn light of Royal Mail's recent efforts to raise postal rates, Parliament requested that the Business, Innovation and Skills Committee of the House of Commons give a second look to Ofcom's plan to lift price controls.http://www.satorisoftware.co.uk/learn/contact-quality-news/direct-marketing/uk-legislators-question-potential-effects-of-royal-mail-price-increases/800095807/800731183/Thu, 15 Mar 2012 17:06:11 -0700Direct MarketingStudies have shown time and again that direct mail is an affordable option that can deliver greater results than some online direct marketing tactics.http://www.satorisoftware.co.uk/learn/contact-quality-news/direct-marketing/getting-the-most-out-of-direct-marketing/800095807/800723546/Tue, 06 Mar 2012 11:47:35 -0700Direct MarketingWhile some marketers have disparaged direct mail and the opportunities it presents for marketing, L'Oreal is using the channel to fill the gap between the digital and offline worlds.http://www.satorisoftware.co.uk/learn/contact-quality-news/direct-marketing/-l-oreal-sees-beauty-in-direct-mail-channel/800095807/800661793/Tue, 13 Dec 2011 11:34:32 -0700Direct MarketingDistributing promotional pieces through the post continues to be a strong advertising tactic, and some marketers are using a combination of creative design and direct mail software to bring a bit of humour to consumers' mailboxes.http://www.satorisoftware.co.uk/learn/contact-quality-news/direct-marketing/direct-mail-gets-creative-strategic/800095807/800660360/Fri, 09 Dec 2011 17:05:05 -0700Direct MarketingUK businesses and direct mail advocates have argued that an increase in Royal Mail prices would be bad news, as it would discourage the use of direct marketing through the post and push shrinking mail volumes even lower.http://www.satorisoftware.co.uk/learn/contact-quality-news/mailing-preparation/royal-mail-makes-changes-to-continue-delivery/800095808/800767304/Wed, 02 May 2012 17:21:18 -0700Mailing PreparationUK companies that rely on direct mail services in order to communicate with customers, spread awareness about upcoming fundraisers or simply send out invoices may soon be paying more for business mail.http://www.satorisoftware.co.uk/learn/contact-quality-news/mailing-preparation/business-mail-prices-in-the-uk-set-to-increase/800095808/800718216/Tue, 28 Feb 2012 16:51:29 -0700Mailing PreparationCompanies have worked to overcome economic challenges by using their resources more efficiently and reverting to lower-cost, higher-return tactics such as direct mail.http://www.satorisoftware.co.uk/learn/contact-quality-news/postal-service-news/royal-mail-gets-green-light-on-price-rise/800095809/800743395/Mon, 02 Apr 2012 14:00:13 -0700Postal Service NewsFollowing up on its earlier proposal to increase its rates for postal service, Neopost recently shared some tips for how consumers and businesses can more easily adjust if Royal Mail is given the freedom to reset first class mail costs.http://www.satorisoftware.co.uk/learn/contact-quality-news/postal-service-news/how-businesses-can-adjust-to-royal-mail-price-increases/800095809/800735145/Wed, 21 Mar 2012 17:42:23 -0700Postal Service NewsRoyal Mail recently announced that it would be increasing prices on some services, but that it would be working to keep the cost increases on direct mail at a minimum.http://www.satorisoftware.co.uk/learn/contact-quality-news/postal-service-news/parsons-uk-postal-service-s-efforts-on-direct-mail-admirable/800095809/800720243/Wed, 29 Feb 2012 18:45:52 -0700Postal Service NewsFans of direct mail have long hailed its effectiveness -- it has a high response rate and can lead to greater return on a marketing campaign investment. http://www.satorisoftware.co.uk/learn/contact-quality-news/postal-service-news/royal-mail-shows-consumers-trust-direct/800095809/800719808/Wed, 29 Feb 2012 17:33:54 -0700Postal Service NewsHaving a public and easily accessed database of consumers' most recent addresses can be a major help when undertaking a contact data quality project.http://www.satorisoftware.co.uk/learn/contact-quality-news/postal-service-news/could-the-uk-take-a-page-from-the-dutch-phonebook/800095809/800702779/Tue, 07 Feb 2012 17:07:04 -0700Postal Service NewsNo man is an island, and no contact data quality solution can cleanse a computer system of errors without a community of employees using it and maintaining accuracy and uniformity in the database.http://www.satorisoftware.co.uk/learn/contact-quality-news/uk-news/teamwork-is-integral-to-data-quality/800089430/800643933/Wed, 16 Nov 2011 17:57:08 -0700UK NewsMany reports from advertising associations and other research firms have shown the value of including traditional direct mail in a multichannel marketing campaign.http://www.satorisoftware.co.uk/learn/contact-quality-news/uk-news/direct-mail-still-has-place-among-social-digital-efforts/800089430/800640765/Fri, 11 Nov 2011 17:40:21 -0700UK NewsCompanies that include direct mail as part of the way they communicate with customers are concerned their operating costs could go up, following a review that proposed giving Royal Mail freedom to set its own prices. http://www.satorisoftware.co.uk/learn/contact-quality-news/uk-news/worries-about-royal-mail-s-direct-marketing-prices/800089430/800628664/Thu, 27 Oct 2011 16:21:35 -0700UK NewsData quality of all kinds is a big priority for the UK government. http://www.satorisoftware.co.uk/learn/contact-quality-news/uk-news/transparency-quality-at-the-heart-of-uk-data-policies/800089430/800627490/Wed, 26 Oct 2011 15:55:05 -0700UK NewsA regulator has completed its review of the U.K. Royal Mail, suggesting the agency should have the freedom to set its own prices, among other recommendations.http://www.satorisoftware.co.uk/learn/contact-quality-news/uk-news/royal-mail-review-proposes-giving-agency-price-freedom/800089430/800623720/Fri, 21 Oct 2011 08:28:29 -0700UK News