Data Enhancement

Business Changes File

Every month thousands of companies start-up, move or cease trading, undermining the accuracy of contact records on B2B databases and weakening DM campaign performance. The Business Changes File (BCF) from Royal Mail combines various sources of data to track, monitor and update business records, helping to maintain customer relationships and ensure budget is not wasted on poorly targeted communications. By screening against the BCF, users will improve the quality and accuracy of their B2B campaign data, enhance response rates and save money by reducing mailing and production costs.

Released in 2002, the Business Suppression File (BSF) is a simple and cost effective way to combat the 5.7 million companies and individual detail changes that impact business databases every year. The BSF gives companies the power to suppress the details of defunct businesses and enhance the effectiveness of their sales and marketing operations. In addition to efficiency gains and cost reductions, accurately addressed mail promotes a positive brand image, helping companies to maintain relationships with valued customers and sustain profitability.

The file includes information from the UK’s leading business data suppliers, including records from Dun & Bradstreet’s business universe, the ReaD Group’s consumer and SOHO (Small Office Home Office) data and verified gone aways from Wegener DM and Experian.