Direct Marketing
Increase Your Marketing Budget with Address Management Tools
Each marketer faces the same challenge: how to bring in the most high-quality leads
whilst staying in budget. The cornerstone to any direct marketing campaign is the
list. It must target the right audience for your product - and it must contain valid
addresses.
Don't waste 20% or more of your budget on undeliverable mail. Address management
tools correct, validate and update addresses, reduce returned and duplicate mail,
and help you make the most of your direct mail budget. Spend money, which would
otherwise be wasted, on more direct marketing campaigns instead.
Improve Address Quality for Better ROI
For optimal direct marketing results, validate addresses when entered into your
database and cleanse lists before each mailing. Improving address quality may seem
like a daunting task. The right solution makes it easy. Satori Software products
deliver:
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Address correction — correct spelling, abbreviations and
add missing address elements — properly addressed mail gets delivered faster
-
Address verification — confirm that the address exists
in the Royal Mail PAF database as a delivery point — reduce undeliverable mail
-
Change-of-address updates —update the addresses of people
and businesses that have moved based on NCOA data
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Removal of duplicates — each duplicate doubles the cost
of reaching a single prospect
-
Point-of-entry address validation — Call centre employees
or website visitors receive friendly instructions to correct addresses in real-time
Mailsort and Barcode to Save on Postage
Many direct marketers use a mailing house to prepare direct mail. Should you decide
to handle mailings in-house, Satori Software products take the guesswork out of
mail preparation. Wizards provide clear instructions to complete each step in a
mailing.
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Royal Mail approved for postal mail sorting, including Mailsort, Presstream and Walksort
- All required Royal Mail documents and forms
- Integrated envelope and label designer
- Built-in support for controlling direct impression printers
Easy to Use and Maintain
Satori Software products require minimal training and deliver powerful address correction
for all your address processing needs.
The MailRoom ToolKit family
of products delivers integrated address quality solutions that validate addresses
before they are entered into your database, correct and update addresses already
in your database and support full postal mail sorting.
Consider a Bulk Mailer product for
a stand-alone solution to address correction and postal mail sorting — often
best for mailing to externally supplied address lists.