Address Quality
Ensuring Deliverability
Virtually every organisation collects, stores and uses address data. From direct
marketing, to order fulfilment and billing, accurate addresses lead to better results.
The negative consequences of incorrect addresses go beyond delayed mail. Wasted
materials, lost opportunities and reduced customer satisfaction plague organisations
with poor address quality. Address quality affects the lifeblood of every organisation.
What Address Quality Delivers
An address quality solution protects your investment in lead generation and customer
retention programs, ensures the deliverability of your mail, makes your communications
more effective and eliminates considerable waste. In short, it saves your organisation
money.
- Pay fewer address change fees — shippers can save up to £10 per package
- Eliminate postage, materials and time wasted on undeliverable mail
— instantly
increase ROI on direct mail
- Deliver packages and mail more quickly — the first time
How to Improve Address Quality
Increase the quality of your addresses with point-of-entry address verification
and regular database cleansing with Royal Mail Certified software.
A good address quality solution will deliver:
- Standardised address data — correct spelling and abbreviations,
and add missing address elements — properly addressed mail gets delivered faster
- Verified deliverability — confirm that an address exists
in the Royal Mail PAF database as a delivery point — reduce undeliverable mail
- A recipient's most recent address — update the addresses
of people and businesses that have moved
- Removal of duplicates — each duplicate doubles the cost
of reaching a single prospect
- Point-of-entry address validation — Call centre employees
or website visitors receive friendly instructions to correct addresses in real-time
The Fast Track to Better Address Quality
Integrated address quality solutions deliver the most efficient and long-lasting
increase in the overall quality of your organisation's addresses.
The MailRoom ToolKit family
of products delivers solutions to:
- Validate addresses before they are entered into your database
- Correct addresses already in your database
- Update addresses in your dataset base as people and businesses move
If you mail to address lists owned by others, use
Bulk Mailer to clean, update and correct the addresses. The mailings will
be more effective and qualify for the greatest applicable postage discounts.