Direct Marketing

Increase Your Marketing Budget with Address Management Tools

Each marketer faces the same challenge: how to bring in the most high-quality leads whilst staying in budget. The cornerstone to any direct marketing campaign is the list. It must target the right audience for your product - and it must contain valid addresses.

Don't waste 20% or more of your budget on undeliverable mail. Address management tools correct, validate and update addresses, reduce returned and duplicate mail, and help you make the most of your direct mail budget. Spend money, which would otherwise be wasted, on more direct marketing campaigns instead.

Improve Address Quality for Better ROI

For optimal direct marketing results, validate addresses when entered into your database and cleanse lists before each mailing. Improving address quality may seem like a daunting task. The right solution makes it easy. Satori Software products deliver:

  • Address correction — correct spelling, abbreviations and add missing address elements — properly addressed mail gets delivered faster
  • Address verification — confirm that the address exists in the Royal Mail PAF database as a delivery point — reduce undeliverable mail
  • Change-of-address updates —update the addresses of people and businesses that have moved based on NCOA data
  • Removal of duplicates — each duplicate doubles the cost of reaching a single prospect
  • Point-of-entry address validation — Call centre employees or website visitors receive friendly instructions to correct addresses in real-time

Mailsort and Barcode to Save on Postage

Many direct marketers use a mailing house to prepare direct mail. Should you decide to handle mailings in-house, Satori Software products take the guesswork out of mail preparation. Wizards provide clear instructions to complete each step in a mailing.

  • Royal Mail approved for postal mail sorting, including MS 1400, MS 700, MS 120, Presstream and Walksort
  • All required Royal Mail documents and forms
  • Integrated envelope and label designer
  • Built-in support for controlling direct impression printers

Easy to Use and Maintain

Satori Software products require minimal training and deliver powerful address correction for all your address processing needs.

The MailRoom ToolKit family of products delivers integrated address quality solutions that validate addresses before they are entered into your database, correct and update addresses already in your database and support full postal mail sorting.

Consider a Bulk Mailer product for a stand-alone solution to address correction and postal mail sorting — often best for mailing to externally supplied address lists.