Data Enhancement

According to Royal Mail estimates, up to 10 percent of consumer mailings fail to reach the intended recipient predominantly due to poor address quality and data hygiene issues. Based on figures from the DMIS, this equated to over 400 million items of mail undelivered, lost or delivered to the wrong person in 2003.

The Universal Suppression Service (USS) incorporates all Royal Mail Redirection information plus third party data to create one of the most comprehensive suppression files available to UK marketers. Designed to maximise return on investment from DM campaigns, screening against the USS removes gone-aways from customer and prospect files, ensuring that resources are not wasted trying to communicate with people who have moved house.

In addition to immediate savings through minimised wastage and improved campaign efficiency, the suppression of gone away records will protect the brand image by ensuring consumers do not receive mail for previous residents.