Data Enhancement

Every month thousands of companies start-up, move or cease trading, undermining the accuracy of contact records on B2B databases and weakening DM campaign performance. The Business Changes File (BCF) from Royal Mail combines various sources of data to track, monitor and update business records, helping to maintain customer relationships and ensure budget is not wasted on poorly targeted communications. By screening against the BCF, users will improve the quality and accuracy of their B2B campaign data, enhance response rates and save money by reducing mailing and production costs.

In addition to information gathered through the Business Redirection Service, the BCF incorporates verified change information from a number of third party suppliers, including Dun & Bradstreet. Receiving up to 10,000 redirection notices and 4,000 postcode changes every month, plus 280,000 confirmed business gone-aways, the BCF is one of the most comprehensive sources of business change data available to UK marketers.