Data Enhancement

Approximately 600,000 people die in the UK every year. Mailing the deceased not only wastes time and resources, it can be highly distressing for the bereaved relatives. In addition to increasing costs and reducing ROI, poorly timed mailings can also alienate potential customers.

Launched in 1999, the Bereavement Register now contains over 2 million records, receives monthly updates of up to 50,000 names and captures details of approximately 85 percent of deaths in the UK. Data is collected via a number of channels with the aim of providing a complete and definitive service to both the recently bereaved and the Direct Marketing industry. In addition to a 24-hour call centre, a dedicated website and a link to the Government’s UK Online service, registration leaflets can now be found at more than 2,000 key points, including hospitals, solicitors, charities and funeral directors.