Data Enhancement

Business databases decay at an average rate of 33 percent per annum. According to Direct Mail Information Service (DMIS) research, up to 67 percent of UK business-to-business mailings contain errors.

Released in 2002, the Business Suppression File (BSF) is a simple and cost effective way to combat the 5.7 million companies and individual detail changes that impact business databases every year. The BSF gives companies the power to suppress the details of defunct businesses and enhance the effectiveness of their sales and marketing operations. In addition to efficiency gains and cost reductions, accurately addressed mail promotes a positive brand image, helping companies to maintain relationships with valued customers and sustain profitability.

The file includes information from the UK’s leading business data suppliers, including records from Dun & Bradstreet’s business universe, the ReaD Group’s consumer and SOHO (Small Office Home Office) data and verified gone aways from Wegener DM and Experian.